Google Ads for Industrial B2B

Capture high-intent buyers actively searching for your capabilities, components, or solutions. We create sophisticated search campaigns targeting procurement professionals and engineers, LinkedIn integration reaching specific job titles and industries, remarketing campaigns nurturing previous website visitors, YouTube campaigns showcasing capabilities and processes, and Google Display Network reaching technical audiences on industry websites. Our industrial PPC focuses on technical keywords with commercial intent, niche industry terminology, certification and standard-specific searches, geographic targeting for regional manufacturers, and competitor awareness campaigns.

LinkedIn Advertising for Decision-Makers

LinkedIn provides unparalleled access to manufacturing decision-makers, procurement professionals, and engineering leaders. We develop highly targeted campaigns using job title targeting (Engineering Manager, Procurement Director, Operations Director, Plant Manager, VP Manufacturing), industry targeting (Aerospace, Automotive, Medical Devices, Industrial Equipment), company size and employee count, seniority level filtering, and even specific company targeting for key account campaigns. LinkedIn’s professional context generates higher quality leads despite higher costs-per-click, often delivering strongest ROI for high-value B2B manufacturing services.

Industry-Specific Trade Publication Advertising

Reach your target audience through digital advertising on industry-specific websites, trade publications, and professional platforms they frequent regularly. We identify relevant publications for your industry vertical, create technical display campaigns, implement content syndication strategies, sponsor industry newsletters and webinars, and track engagement through to qualified leads.

Technical SEO for Manufacturing Websites

Build long-term organic visibility that reduces dependence on expensive advertising. We implement comprehensive technical SEO ensuring fast loading and mobile optimisation, structured data markup for manufacturing specifications, schema implementation for products and services, XML sitemaps for large product catalogues, international SEO for multi-country operations, and technical performance optimisation supporting complex websites with specifications, CAD downloads, and technical resources.

Content Marketing for Thought Leadership

Establish authority and expertise through strategic content that educates, informs, and demonstrates capability. We create application guides and technical documentation, case studies showcasing successful projects, white papers addressing industry challenges, manufacturing process explanations, material selection guides, quality and certification content, and industry trend analysis positioning you as a thought leader rather than merely a supplier.

Industry-Specific Link Building

Build authoritative backlinks from relevant, high-quality sources within your industry rather than generic link building. We secure placements in trade publications and industry websites, contribute to industry association websites, leverage customer relationships for testimonials and features, participate in industry directories and marketplaces, and generate speaking opportunities and media coverage that build authority signals recognised by Google.

Company Page Optimisation & Content Strategy

LinkedIn serves as a crucial platform for B2B manufacturing visibility and engagement. We optimise company pages showcasing capabilities and expertise, develop content strategies demonstrating thought leadership, share case studies and project success stories, highlight certifications and quality achievements, and feature team expertise and company culture attracting both customers and talent.

Employee Advocacy Programmes

Amplify reach through employee networks who collectively have far greater connections than company pages alone. We implement structured advocacy programmes, provide content for sharing, train employees on professional engagement, track individual and collective impact, and build authentic relationships at scale through genuine human connections.

LinkedIn Groups & Community Engagement

Establish presence and authority in relevant professional communities. We identify valuable industry groups, participate meaningfully in discussions, share valuable insights and resources, answer technical questions demonstrating expertise, and connect with potential customers in non-promotional ways that build relationships and trust.

Case Studies & Success Stories

Demonstrate proven capabilities through detailed project documentation. We create comprehensive case studies highlighting customer challenges, technical solutions implemented, measurable results and outcomes, specific applications and industries, and problem-solving approaches, providing social proof that reduces perceived risk for potential customers evaluating capabilities.

Technical White Papers & Guides

Establish expertise through educational content addressing industry challenges. We develop material selection guides, process comparison analyses, compliance and regulation guides, total cost of ownership calculations, application engineering resources, and troubleshooting documentation that provides genuine value whilst demonstrating deep expertise.

Video Content for Manufacturing

Visual demonstration of capabilities, processes, and facilities builds confidence and understanding. We create facility tours showcasing equipment and capabilities, process videos demonstrating manufacturing methods, quality control and testing demonstrations, team introductions and expertise highlights, customer testimonial videos, and equipment operation demonstrations that make complex processes understandable and build trust.

Webinar Programmes

Generate leads whilst establishing thought leadership through educational webinars. We develop technical training webinars, industry trend presentations, new technology introductions, application engineering sessions, and Q&A forums with experts, capturing registrations for lead nurturing whilst providing genuine value to attendees.

Pre-Event Promotion

Maximise trade show ROI through strategic pre-event marketing driving booth traffic. We create targeted campaigns reaching attendees, schedule meetings with key prospects, promote demonstrations and presentations, offer incentives for booth visits, and build anticipation through countdown campaigns.

Lead Capture & Follow-Up

Convert booth conversations into qualified opportunities through systematic follow-up. We implement digital lead capture systems, qualify and score leads immediately, trigger automated follow-up sequences, assign leads to appropriate sales representatives, and track conversion through to closed business.

Post-Event Nurturing

Maintain momentum after events through strategic post-event engagement. We send thank-you communications to booth visitors, share presentation materials and resources, schedule follow-up calls and demonstrations, continue conversation through relevant content, and integrate event connections into broader nurture campaigns.

B2B Manufacturing Website Design

Your website must communicate technical capability whilst facilitating lead generation. We create professional designs reflecting engineering excellence, clear capability communication and navigation, prominent calls-to-action for enquiries and downloads, mobile-responsive design for on-the-go access, fast loading despite technical content and specifications, and security features appropriate for B2B transactions.

RFQ & Quote Request Optimisation

Simplify enquiry processes to maximise lead capture whilst gathering necessary information. We design streamlined RFQ forms, implement conditional logic showing relevant fields, provide file upload for drawings and specifications, offer live chat for immediate questions, and create confirmation sequences setting expectations for response timing.

Technical Resource Centres

Provide valuable resources that generate leads whilst supporting sales processes. We develop CAD model libraries, technical specification sheets, material property databases, compliance certifications and documentation, installation and maintenance guides, and application notes that require registration for access, capturing leads whilst providing genuine value.