Meta reaches users based on demographics, interests, and behaviours—interruption marketing building awareness and interest. Google Ads captures existing demand from active searches. Meta typically excels at top/middle funnel whilst Google dominates bottom funnel.

Minimum £500-£1,000 monthly for meaningful testing and results. E-commerce typically needs £1,500-£5,000+ for scale. B2B lead generation £1,000-£3,000+. Local businesses can start £500-£1,500 monthly.

Absolutely. Whilst LinkedIn is popular for B2B, Meta offers sophisticated targeting reaching decision-makers at lower costs. Job title, employer, interest, and behaviour targeting effectively reaches professionals.

Traffic begins immediately. Campaigns need 2-4 weeks learning phase for optimisation. Meaningful performance data accumulates over 4-6 weeks. Mature performance typically 2-3 months with continuous optimisation.

High-quality images (1080×1080 minimum), video content (15-30 seconds optimal), multiple variations for testing, mobile-optimised formats, and authentic platform-native styles. We can develop creative or work with your assets.

Usually yes. Both platforms reach different (though overlapping) audiences. Instagram skews younger, more visual. Facebook broader demographics. Advantage+ placements optimise automatically across both.

Through providing sufficient conversion data for learning, maintaining stable campaign structures, using broad targeting when appropriate, feeding quality creative variations, respecting learning phases, and working with rather than against algorithmic optimisation.

We manage ad fatigue through frequency monitoring, creative refresh schedules, audience rotation, campaign pausing at performance decline, testing new creative regularly, and maintaining diverse ad sets preventing overexposure.

Through conversion API implementation, aggregated event measurement, data modelling acceptance, first-party data emphasis, broader targeting strategies, and focus on quality over precise attribution.