Search Marketing for eCommerce
Search marketing for e-commerce is our specialty. We build strategies that connect your store with high-intent shoppers, optimise every stage of the conversion journey, and deliver strong ROI through paid and organic search channels.
Free eCommerce Audit
Drive Revenue Growth with Lancashire's Leading E-commerce Search Marketing Specialists
Looking for an e-commerce search marketing agency in Lancashire that delivers measurable results? VKNG Digital specialises in driving qualified traffic to online stores across Lancashire and beyond. Our proven strategies optimise conversion rates and maximise ROI across paid and organic search channels.
Whether you’re a growing e-commerce brand in Preston, an established online retailer in Blackburn, or scaling your store in Lancaster, our search marketing expertise turns browsers into buyers and clicks into revenue.
Why Lancashire E-commerce Brands Choose VKNG Digital
Lancashire’s e-commerce sector is thriving, but competition for online visibility has never been fiercer. Your potential customers are searching for products right now—the question is, are they finding your store or your competitors’?
Laser-Focused on E-commerce Performance
We’re not a generalist digital agency trying to be everything to everyone. VKNG Digital specialises exclusively in search marketing for e-commerce businesses. This focus means we understand the unique challenges online retailers face: seasonal demand fluctuations, inventory management, product feed optimisation, shopping campaign structures, and the complex customer journeys that lead to online purchases.
Our team knows what drives e-commerce success because it’s all we do. While other agencies spread themselves thin across multiple industries and service offerings, we’ve built our entire operation around one goal: growing online stores through search marketing.
Proven Strategies That Drive Results
We don’t experiment with your budget. Every strategy we deploy is backed by data, refined through experience, and proven to deliver results for e-commerce brands. Our approach combines:
Paid Search Expertise
Google Shopping campaigns, Performance Max, search ads optimised for product discovery and purchase intent. We structure campaigns that capture high-intent shoppers at every stage of their buying journey.
Organic Search Authority
SEO strategies built specifically for e-commerce, from product page optimisation and technical SEO to content that ranks and converts. We understand how search engines evaluate online stores and what it takes to outrank competitors.
Conversion Rate Optimisation
Traffic means nothing without conversions. We analyse user behaviour, identify friction points, and implement changes that turn more visitors into customers.
Data-Driven Decision Making
Every campaign is tracked, measured, and optimised against real business metrics. We report on what matters: revenue, ROI, customer acquisition cost, and profit margins.
Our happy customers
We’ve helped hundreds of businesses grow online
We strongly believe we’re Lancashire’s Best eCommerce Search Marketing Agency – but don’t take our word for it, here are some of our many happy clients…
Paul Ashcroft
Northern 92
“VKNG Digital understood our brand, audience, and how to reach potential clients effectively. Their strategic approach to content creation, SEO, and targeted advertising has genuinely transformed our business.
If you’re looking to seriously grow your client base and establish a strong digital presence, we couldn’t recommend them more highly. They’ve been instrumental in taking Northern 92 to the next level.”
Brad Pounder
Boss Cleaning Specialists
“The impact on our bottom line has been significant. Our client base has expanded considerably, with new contracts from warehouses, manufacturing facilities, and commercial properties that found us online.
We’ve had to take on additional staff to handle the increased workload, and our revenue has grown substantially.”
Karl Michelin
Guilt Trip Coffee
“VKNG Digital’s results speak for themselves. Our subscriber base has grown exponentially, we’ve seen a significant increase in customer retention, and our brand is now recognised as a premium player in the specialty coffee market.
We’ve expanded our product range to meet demand and are now shipping nationwide to an ever-growing community of coffee lovers.”
DIGITAL DOMINANCE DELIVERED
Our Process: How We Drive E-commerce Growth
1
Discovery and Audit
Every engagement begins with understanding your business, goals, and current performance. We audit your existing search marketing setup, identify quick wins and long-term opportunities, and develop a clear picture of what success looks like for your store.
What we analyse:
- Current paid search account structure and performance
- Organic search visibility and technical SEO health
- Competitor landscape and market opportunities
- Website conversion funnel and user experience
- Analytics setup and tracking accuracy
This audit phase typically takes 1-2 weeks and concludes with a detailed report outlining our findings and recommendations.
2
Strategy Development
Based on audit insights, we develop a comprehensive search marketing strategy tailored to your business goals. This isn’t a generic template—it’s a custom roadmap for growing your specific online store.
Strategy components include:
- Campaign structure and targeting approach
- Budget allocation across channels
- Priority keywords and product categories
- Technical SEO implementation plan
- Conversion optimisation priorities
- Timeline and expected outcomes
We present this strategy in detail, ensuring you understand the rationale behind every recommendation and how it drives your business objectives.
3
Implementation
With strategy approved, we move to execution. Our team implements campaigns, technical changes, and optimisations according to the agreed plan.
Implementation includes:
- Paid campaign build and launch
- Product feed optimisation
- On-site SEO improvements
- Tracking and analytics setup
- Initial conversion optimisation changes
We maintain close communication throughout implementation, providing updates on progress and flagging any issues that require attention.
4
Optimisation and Growth
Search marketing isn’t set-and-forget. Once campaigns are live, continuous optimisation drives performance improvements month-over-month.
Ongoing activities include:
- Bid adjustments and budget reallocation
- Ad copy testing and refinement
- Keyword expansion and negative keyword management
- Landing page optimisation
- SEO content development
- Technical improvements
- Conversion rate testing
We review performance weekly internally and provide detailed monthly reports showing results and next steps.
5
Scaling and Expansion
As campaigns mature and prove ROI, we scale investment and explore new opportunities.
Scaling strategies include:
- Increased budgets on proven campaigns
- Expansion into new product categories
- Geographic targeting expansion
- New keyword opportunities
- Additional marketing channels
- Advanced campaign structures
Growth is methodical and data-driven, ensuring every increase in spend delivers proportional returns.
Our E-commerce Search Marketing Services
Google Shopping Campaigns
Google Shopping drives the majority of e-commerce revenue for our clients. These visual, product-focused ads capture shoppers with high purchase intent, displaying your products directly in search results with images, prices, and reviews.
Our Google Shopping expertise includes:
Strategic Campaign Structure
We build Shopping campaigns that align with your business goals, whether that’s maximising revenue, improving ROAS, or expanding market share. Product segmentation, bidding strategies, and budget allocation are all optimised for your specific objectives.
Product Feed Optimisation
Your product feed is the foundation of Shopping success. We optimise titles, descriptions, categorisation, and custom labels to improve visibility and relevance. Poor feed quality tanks campaign performance—we ensure yours is market-leading.
Performance Max Integration
Google’s Performance Max campaigns use machine learning to serve ads across all Google properties. We structure Performance Max to complement Shopping campaigns, not cannibalise them, ensuring maximum reach without wasting budget on duplicate coverage.
Competitive Pricing Strategy
Shopping is price-competitive. We monitor competitor pricing, analyse your margin structure, and develop bidding strategies that win clicks profitably. Sometimes that means being the cheapest option; often it means outcompeting on value, shipping, or brand trust.
Seasonal Campaign Optimisation
E-commerce has peaks and troughs. We scale campaigns for Black Friday, Christmas, January sales, and your category-specific peak seasons, ensuring you capture maximum demand when it matters most.
The result? Shopping campaigns that consistently deliver strong ROAS while scaling revenue month-over-month.
Paid Search Advertising (PPC)
Beyond Shopping, search ads capture customers throughout their journey—from initial research to branded searches indicating purchase readiness.
Our PPC services for e-commerce include:
High-Intent Keyword Targeting
We identify and target search terms that indicate buying intent, not just browsing. Our keyword research focuses on commercial terms that drive conversions, filtering out low-quality traffic that drains budgets.
Campaign Segmentation
Brand, non-brand, competitor, and category campaigns each require different strategies. We structure accounts for granular control and optimised performance across every segment.
Ad Copy That Converts
E-commerce search ads need compelling copy that differentiates your store and drives clicks. We test headlines, descriptions, and calls-to-action continuously, identifying what resonates with your audience and converts at higher rates.
Landing Page Alignment
Clicks are wasted if landing pages don’t deliver. We ensure ad messaging aligns with landing page content, creating seamless user experiences that reduce bounce rates and increase conversions.
Remarketing Strategies
Most shoppers don’t convert on first visit. Our remarketing campaigns re-engage browsers, abandoned cart users, and past customers with targeted messaging that brings them back to complete purchases.
Budget Optimisation
We allocate spend based on performance, shifting budgets toward high-performing campaigns and keywords while testing new opportunities. Every pound is working toward maximum ROI.
E-commerce SEO
Organic search delivers compounding returns. Unlike paid channels that stop delivering when budgets run out, strong SEO positions your store for long-term, sustainable growth.
Our e-commerce SEO services include:
Technical SEO Foundations
Site speed, mobile optimisation, crawlability, indexation, structured data—the technical elements that search engines prioritise. We audit your store, identify issues, and implement fixes that improve rankings across your entire product catalogue.
Product Page Optimisation
Most e-commerce traffic lands on product pages. We optimise titles, descriptions, images, schema markup, and on-page elements to rank products for high-value search terms while maintaining conversion-focused copy.
Category Page Strategy
Category pages often have the highest traffic potential. We develop content strategies that satisfy search intent, target competitive keywords, and guide users toward products they’ll actually buy.
Content Marketing
Beyond product pages, strategic content attracts top-of-funnel traffic and establishes authority. Buying guides, comparison articles, how-to content—we create assets that rank, engage, and drive qualified traffic to your store.
Link Building
Backlinks remain a critical ranking factor. We build high-quality links through digital PR, content partnerships, and strategic outreach—no spammy tactics, just legitimate authority-building that search engines reward.
Local SEO for Multi-Location Retailers
If you have physical stores alongside your e-commerce operation, we optimise for “near me” searches and local visibility, driving both foot traffic and online sales.
Ongoing Monitoring and Optimisation
SEO isn’t set-and-forget. We monitor rankings, analyse competitor movements, and continuously refine strategies to maintain and improve your organic visibility.
Conversion Rate Optimisation (CRO)
Traffic without conversions is just a vanity metric. CRO turns more of your existing traffic into customers, effectively multiplying the ROI of every marketing pound spent.
Our CRO approach includes:
User Behaviour Analysis
We analyse how visitors interact with your store using heatmaps, session recordings, and analytics data. Where do they drop off? What causes hesitation? What elements drive engagement?
Friction Point Identification
Complicated checkouts, unclear shipping costs, poor mobile experience, weak product information—we identify what’s preventing conversions and prioritise fixes based on impact.
A/B Testing
We test everything: button colours, headline copy, page layouts, pricing displays, trust signals. Data guides decisions, not assumptions. Only changes that prove to increase conversions get implemented permanently.
Checkout Optimisation
Most abandoned carts happen at checkout. We streamline checkout flows, reduce form fields, clarify shipping information, and implement trust signals that give customers confidence to complete purchases.
Product Page Enhancement
Better product imagery, more compelling descriptions, improved reviews display, clearer calls-to-action—we test variations that increase add-to-cart rates and reduce bounce.
Mobile Optimisation
Mobile drives over 60% of e-commerce traffic. We ensure your mobile experience is fast, intuitive, and conversion-optimised, not just a responsive afterthought.
Analytics and Reporting
You can’t improve what you don’t measure. Our analytics services ensure you understand exactly how your search marketing investment performs.
Custom Dashboard Setup
We build dashboards that track the metrics that matter to your business—revenue by channel, customer acquisition cost, ROAS, lifetime value, and more.
Regular Performance Reports
Clear, actionable reports delivered monthly showing what’s working, what’s improved, and where opportunities exist.
Attribution Modeling
Understanding how different channels contribute to conversions helps allocate budget effectively. We implement attribution models that reflect your actual customer journeys.
Competitive Analysis
We monitor competitor activity, keyword rankings, and market share to identify threats and opportunities before they impact your business.
Revenue Forecasting
Data-driven projections help you plan inventory, budget marketing spend, and set realistic growth targets.
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You ask, we answer
If you’re ready to drive more qualified traffic, increase conversion rates, and scale your online store profitably, let’s talk.
VKNG Digital specialises in search marketing for e-commerce brands throughout Lancashire and beyond. Our proven strategies deliver measurable results: more traffic, better conversions, and stronger ROI.
We work with e-commerce brands throughout Lancashire—Preston, Blackburn, Burnley, Lancaster, Blackpool, and across the county. Our local presence means personalised service, while our expertise delivers results that compete nationally.
Paid search campaigns typically show results within weeks, though optimisation continues over months to improve performance. SEO takes longer—meaningful organic growth usually appears within 3-6 months, with compounding results over time.
We set realistic expectations based on your market, competition, and starting point. Quick wins exist, but sustainable growth requires consistent effort.
Budget depends on your market, competition, and goals. We’ve worked with e-commerce brands spending £2,000/month and others investing £50,000+. What matters is that spend aligns with realistic returns.
During our discovery phase, we recommend appropriate budget levels based on market opportunity and expected ROI for your specific situation.
Most successful e-commerce brands invest in both. Paid search delivers immediate, controllable results and captures high-intent traffic. Organic search builds long-term assets and delivers compounding returns.
However, we can prioritise based on your goals, budget, and timeline. Some clients start with paid campaigns for immediate revenue, then expand into SEO. Others prioritise organic growth with minimal paid support.
We track multiple metrics, but prioritise business outcomes:
- Revenue growth
- Return on ad spend (ROAS)
- Customer acquisition cost (CAC)
- Conversion rate
- Average order value
- Customer lifetime value
Traffic and rankings matter, but only as leading indicators of commercial performance. If those metrics grow but revenue doesn’t, we adjust strategy.
We provide monthly reports covering performance across all channels, campaign-specific insights, comparison to previous periods, and clear recommendations for the coming month.
You’ll also have access to live dashboards showing real-time performance. Most clients schedule monthly review calls to discuss results and strategy, though we’re available anytime questions arise.
Often, yes. Effective search marketing sometimes requires website changes: improved page speed, better product information, conversion optimisation improvements, or technical SEO fixes.
We prioritise changes based on impact and complexity, starting with highest-ROI improvements. Some changes you can implement internally; others we can handle or coordinate with your development team.
We’re happy to audit your current setup and provide honest feedback about performance. If your existing agency is delivering good results, we’ll tell you. If we identify opportunities they’re missing, we’ll explain what we’d do differently.
Many clients switch to us after disappointing results elsewhere. We’re confident our specialisation and performance focus delivers superior outcomes for e-commerce brands.
Yes. While we work with larger online retailers, we also partner with growing e-commerce brands. What matters is commitment to growth and willingness to invest in marketing based on realistic ROI expectations.
We’re honest about minimum budgets required to compete effectively in your market, but we’ve helped many small Lancashire e-commerce businesses scale into significant operations.