SEO Outreach & Digital PR Services
VKNG Digital is a specialist link building and digital PR agency serving businesses across all industries seeking to build domain authority, improve organic rankings, and establish media presence through ethical, sustainable link acquisition strategies. Our combination of digital PR expertise, relationship building capability, content excellence, and strict adherence to white-hat practices delivers quality backlinks that create lasting competitive advantages and transform organic visibility.
Free Backlink Audit
Build Domain Authority & Earn High-Quality Backlinks Through Strategic Link Building & Digital PR
In the complex world of SEO, backlinks remain one of the most powerful ranking factors—but not all links are created equal. VKNG Digital specialises in white-hat link building and digital PR services that earn high-quality, relevant backlinks from authoritative websites, building your domain authority, improving rankings, and establishing your brand as an industry leader whilst strictly adhering to Google’s guidelines.
Whether you’re a business struggling to rank despite strong on-page SEO, a website recovering from previous poor link building practices, a new site needing to build initial authority, an established business seeking to dominate competitive keywords, or a brand wanting media visibility alongside SEO benefits, our strategic link building and digital PR services transform your backlink profile into a powerful competitive advantage.
Why Businesses Choose VKNG Digital for Link Building & Digital PR
Link building is the most misunderstood and abused aspect of SEO, with countless businesses damaged by spammy tactics, purchased links, and manipulative schemes that violate Google’s guidelines. The distinction between effective white-hat link building and risky black-hat tactics is critical—get it wrong and risk penalties that can devastate organic visibility for years.
VKNG Digital brings proven expertise in earning legitimate, high-quality backlinks through strategies that build authority, improve rankings, and create lasting value.
The VKNG Digital Link Building Difference
White-Hat, Sustainable Strategies
We exclusively employ ethical link building tactics that comply with Google’s guidelines including earning links through valuable content, building genuine relationships with publishers, creating linkworthy assets deserving links, leveraging PR and media outreach, focusing on relevance and quality over quantity, avoiding paid links, PBNs, and spam tactics, and building sustainable long-term authority.
Quality Over Quantity
We prioritise link quality through high domain authority sources, relevant industry and niche sites, contextual editorial links, diverse link profiles, natural anchor text distribution, and links that drive referral traffic alongside SEO benefits.
Strategic Digital PR Integration
Link building and digital PR work synergistically creating brand awareness and visibility, establishing thought leadership, generating media coverage and links simultaneously, building relationships with journalists and editors, creating shareable newsworthy content, and earning links naturally through PR activities.
Transparent Reporting
Complete visibility into link building activities including every link earned documented, source domain metrics provided, anchor text tracking, competitor link gap analysis, regular progress reporting, and clear ROI demonstration.
Ready to dominate?
Get a FREE audit now!
Click now to request your FREE audit and our team of SEO Outreach Specialists will analyse your backlinks, identify opportunities, and deliver you a no-obligation plan of attack!
Industry-Specific Link Building Success Stories
B2B Software Company – SaaS Platform
Challenge
New SaaS platform with zero backlinks, competing against established competitors with strong authority, struggling to rank for any commercial keywords.
Solution
Comprehensive link building strategy including original industry research generating data citations, thought leadership article programme in tech publications, expert commentary on industry trends, product review site outreach, and software directory submissions.
Results
- Built backlink profile from 0 to 247 referring domains (DA 30+) within 12 months
- Achieved page 1 rankings for 45 commercial keywords
- Organic traffic increased from 200 to 8,400 monthly sessions
- Generated 180 qualified demo requests from organic search
- Featured in 12 major industry publications
- Domain authority increased from 1 to 42
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Professional Services Firm – Regional Solicitors
Challenge
Local law firm with minimal online presence, poor backlink profile, competing against national firms with established authority.
Solution
Targeted digital PR and local link building including local media relationship development, community involvement coverage, legal publication contributions, professional association features, local sponsorship links, and expert legal commentary placement.
Results
- Earned 89 high-quality backlinks from relevant legal and local sources
- Achieved top 3 local rankings for primary practice areas
- Increased organic enquiries by 340%
- Featured in 6 legal publications and 8 local media outlets
- Established senior partner as recognised local legal expert
- Domain authority increased from 18 to 35
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E-commerce Retailer – Specialist Products
Challenge
Online store with technical products, limited brand recognition, struggling against major retailers, thin backlink profile.
Solution
Creative content-led link building including comprehensive product guides earning resource links, gift guide placements in lifestyle publications, product review blogger outreach, how-to content attracting natural links, industry forum participation, and expert buyer’s guide features.
Results
- Acquired 156 relevant backlinks from lifestyle, tech, and shopping sites
- Achieved featured positions in 8 major gift guides during peak season
- Organic revenue increased 267% year-on-year
- Earned links from publications with combined monthly reach of 4.5M
- Product pages ranking page 1 for 78 product category keywords
- Referral traffic from backlinks generating 18% of total sales
Link Building Strategies by Industry
Professional Services
Solicitors, accountants, and consultants benefit from legal and financial publication links, professional association features, case study publications, expert commentary placement, thought leadership articles, and regulatory body mentions.
B2B & Manufacturing
Industrial businesses earn links through trade publication features, industry association listings, supplier and distributor links, technical resource content, white paper citations, and conference participation coverage.
E-commerce & Retail
Online retailers build authority through product review placements, shopping guide features, gift guide inclusions, lifestyle publication mentions, influencer collaborations, and seasonal roundup features.
Hospitality & Tourism
Hotels and restaurants gain links from travel publication features, destination guide inclusions, review site profiles, tourism board listings, event coverage, and food blogger collaborations.
Healthcare & Medical
Medical practices build authority through health publication features, medical directory listings, patient education resources, healthcare association memberships, community health initiatives, and expert medical commentary.
Property & Real Estate
Property businesses earn links through property publication features, estate agent directory listings, local area guides, property market analysis citations, development project coverage, and community planning involvement.
Ready to dominate?
Get a FREE audit now!
Click now to request your FREE audit and our team of SEO Outreach Specialists will analyse your backlinks, identify opportunities, and deliver you a no-obligation plan of attack!
Link Building Process & Methodology
1
Link Profile Audit & Strategy
Current Backlink Analysis
Begin with comprehensive assessment including complete backlink audit, toxic link identification, competitor link analysis, link gap opportunity identification, anchor text distribution review, and referring domain quality assessment.
Link Building Strategy Development
Create targeted plan through goal setting and KPI definition, target publication identification, content asset planning, outreach strategy development, resource allocation, and timeline establishment.
2
Content Creation & Asset Development
Linkable Asset Production
Develop valuable content including original research and data, comprehensive guides, tools and calculators, infographics and visuals, expert roundups, and thought leadership content.
Content Optimisation
Ensure maximum impact through compelling headlines and hooks, visual appeal and formatting, shareability optimisation, SEO optimisation, promotion strategy planning, and outreach angle identification.
3
Outreach & Relationship Building
Prospect Identification
Find relevant opportunities through industry publication research, journalist database building, blogger and influencer identification, relevant resource pages, broken link opportunities, and competitor link sources.
Personalised Outreach
Build genuine relationships with tailored personal emails, demonstrating content value, offering mutual benefit, building long-term relationships, following up appropriately, and tracking outreach performance.
4
Monitoring & Reporting
Link Acquisition Tracking
Monitor progress comprehensively through new link monitoring, link quality assessment, anchor text tracking, referral traffic analysis, ranking correlation, and competitor comparison.
Performance Reporting
Regular transparent reporting including links acquired with metrics, domain authority improvements, ranking improvements, referral traffic gains, competitive position changes, and ongoing strategy recommendations.
Comprehensive Link Building & Digital PR Services
Digital PR & Media Outreach
Press Release Distribution
Strategic press releases generate coverage and links through newsworthy content development, targeted journalist outreach, industry publication targeting, regional and national media, online publication focus, and follow-up engagement maximising coverage.
Journalist Relationship Building
Long-term media relationships deliver sustained results including targeted journalist database development, personalised outreach not mass emails, providing valuable expert commentary, responding rapidly to journalist requests, building reciprocal beneficial relationships, and establishing spokespeople as go-to experts.
Expert Commentary & Quotes
Position as industry authority through monitoring journalist requests (HARO, ResponseSource), providing timely expert insights, offering unique perspectives and data, building media source reputation, and securing attributed quotes with backlinks.
Original Research & Data Studies
Highly linkable content through conducting original research, analysing industry data, creating compelling infographics, publishing insightful reports, promoting findings to relevant media, and earning natural links from data citations.
Content-Driven Link Building
Linkable Asset Creation
Develop content that naturally attracts links including comprehensive industry guides and resources, original research and statistics, interactive tools and calculators, data visualisations and infographics, expert roundups and interviews, controversial or thought-provoking content, and definitive how-to content.
Content Promotion & Outreach
Maximise asset visibility through identifying relevant link prospects, personalised outreach to site owners and editors, demonstrating content value clearly, building relationships not just asking for links, following up appropriately, and tracking outreach performance.
Broken Link Building
Win-win link acquisition through identifying broken links on relevant sites, creating suitable replacement content, reaching out to site owners helpfully, providing value whilst requesting links, and maintaining replaced content quality.
Resource Page Link Building
Strategic resource targeting including identifying industry resource pages, creating valuable resources worth including, personalised outreach demonstrating value, maintaining resource quality, and building reciprocal value relationships.
Industry-Specific Link Building
Niche Directory & Citation Building
Quality directory links including industry-specific directories, professional association listings, chamber of commerce sites, quality business directories, avoiding low-quality link directories, and focusing on relevant authoritative sources.
Supplier & Partner Link Building
Leverage business relationships through supplier and manufacturer links, partner and collaboration links, customer and client links (where appropriate), distributor and reseller links, and B2B relationship link opportunities.
Industry Publication Features
Target authoritative industry media including trade publication contributions, industry blog features, association publication articles, conference and event coverage, award and recognition mentions, and expert interview opportunities.
Local & Regional Link Building
Local Media Outreach
Build local authority through local newspaper coverage, regional magazine features, local business publication articles, community news coverage, local radio and podcast appearances, and regional online publications.
Community Involvement Links
Earn links through genuine engagement including local charity partnerships and sponsorships, community event involvement, local education partnerships, sports team sponsorships, chamber of commerce participation, and local business association memberships.
Local Business Partnerships
Strategic local collaborations including complementary business partnerships, local supplier relationships, customer testimonial exchanges, local influencer collaborations, and community initiative participation.
Competitive Link Building
Competitor Backlink Analysis
Identify opportunities through comprehensive competitor link audits, identifying their highest authority links, discovering link gap opportunities, analysing their link building strategies, finding replicable link sources, and targeting their link sources strategically.
Link Reclamation
Recover lost link value through identifying lost backlinks, reaching out to restore links, fixing broken internal links, reclaiming unlinked brand mentions, and monitoring ongoing link health.
Unlinked Brand Mention Conversion
Transform mentions into links including monitoring brand mentions across web, identifying unlinked mentions, reaching out politely requesting links, providing easy linking instructions, and tracking successful conversions.
Our Accreditations
Link Building Best Practices
Link Quality Assessment
High-Quality Link Indicators
Prioritise links with high domain authority (DA 40+), relevant niche or industry focus, strong organic traffic, editorial contextual placement, natural anchor text, followed links passing equity, and referral traffic potential.
Links to Avoid
Reject risky link sources including paid link schemes, private blog networks (PBNs), link farms and directories, irrelevant spammy sites, sites with Google penalties, automated link exchanges, and low-quality guest post sites.
Anchor Text Strategy
Natural Anchor Text Distribution
Maintain healthy profiles with branded anchors (company name), naked URLs (yoursite.com), generic anchors (click here, read more), partial match keywords, exact match keywords (sparingly), long-tail variations, and image alt text links.
Avoiding Over-Optimisation
Prevent penalties through diverse anchor text, avoiding excessive exact match, natural variation, branded anchor majority, and monitoring anchor text ratios.
Link Velocity Management
Natural Link Growth
Build sustainably with gradual link acquisition, avoiding sudden spikes, consistent ongoing efforts, quality over quick quantity, and natural growth patterns.
Digital PR Campaign Types
Newsjacking & Reactive PR
Capitalise on trending topics through monitoring trending news and topics, creating rapid reactive content, pitching timely relevant angles, offering expert commentary quickly, and earning links from timely coverage.
Data-Driven PR Campaigns
Leverage data appeal with original survey research, industry data analysis, trend identification and reporting, compelling data visualisation, statistical analysis and insights, and proactive media distribution.
Creative & Viral Campaigns
Generate natural links through creative campaign concepts, shareable interactive content, emotionally resonant stories, surprising or controversial angles, visual content excellence, and social media amplification.
Thought Leadership PR
Build authority through expert opinion pieces, industry trend analysis, controversial perspectives, future predictions, best practice guides, and positioning spokespeople as experts.
Seasonal & Timely Campaigns
Plan strategic timing with holiday season campaigns, industry event timing, seasonal trend capitalisation, awareness day participation, and anniversary or milestone celebrations.
Advanced Link Building Techniques
Skyscraper Technique
Earn links through content superiority including identifying successful linked content, creating demonstrably better versions, adding updated information and data, improving visual presentation, expanding comprehensiveness, and outreach to existing linkers showcasing improvements.
Strategic Content Partnerships
Collaborative link opportunities through co-authored content with industry leaders, expert collaboration and roundups, joint research projects, cross-promotion agreements, and mutual benefit partnerships.
Scholarship & Educational Link Building
University and educational links including scholarship programme creation, educational resource development, student competition sponsorship, academic research support, and course material contributions.
Testimonial & Review Link Building
Leverage customer relationships through vendor testimonials with backlinks, software review opportunities, service provider feedback, case study participation, and strategic testimonial placement.
Ego Bait & Expert Roundups
Flattery-based link earning through expert interview features, industry leader roundups, influencer collaboration content, award and recognition content, and top list inclusions.
You ask, we answer
Every day without strategic link building is a day competitors build authority, rankings slip relatively, and opportunities for media coverage pass. Every quality link your competitors earn whilst you delay represents widening competitive gaps increasingly difficult to close.
Link building and digital PR aren’t optional for businesses seeking competitive organic visibility—they’re fundamental to building authority, improving rankings, and establishing industry leadership.
Link building effects vary by competition and link quality. Individual links may show impact within 2-4 weeks, cumulative authority building shows results over 3-6 months, and substantial ranking improvements typically require 6-12 months of consistent quality link acquisition.
Quality matters more than quantity. Focus on earning high-quality relevant links rather than arbitrary numbers. Competitive industries may need 5-10+ quality links monthly, whilst less competitive niches might need 2-3 monthly. We assess your specific competitive landscape.
No. Paid links violate Google’s guidelines and risk penalties. We exclusively earn links through legitimate editorial means—creating valuable content, building relationships, and providing genuine value to publishers.
Guest posting is acceptable when done ethically through relevant industry publications, providing genuine value to readers, natural contextual links, avoiding guest post networks, and focusing on relationship building not just links.
Quality assurance includes comprehensive prospect vetting, domain authority assessment, relevance evaluation, traffic verification, manual review of every opportunity, avoiding spammy or irrelevant sites, and prioritising editorial contextual links.
Ethical link building can’t guarantee numbers as we earn links through value and relationships, not manipulation. We provide target goals based on experience but focus on quality over arbitrary quotas.
We audit your backlink profile, identify toxic links, create disavow files when necessary, attempt removal of harmful links, and focus on building positive link velocity diluting toxic link impact.
They work synergistically with content providing linkable assets, content marketing attracting natural links, link building amplifying content reach, combined strategies maximising efficiency, and shared goals of authority building.
Ready to dominate?
Get a FREE audit now!
Click now to request your FREE audit and our team of SEO Outreach Specialists will analyse your backlinks, identify opportunities, and deliver you a no-obligation plan of attack!