Technical SEO Services
VKNG Digital is a Specialist Technical SEO Agency serving Lancashire businesses across Preston, Blackburn, Burnley, Lancaster, The Fylde, Chorley, and the wider Lancashire region. Our combination of deep technical expertise, local market knowledge, hands-on implementation approach, and commitment to measurable results delivers organic traffic growth that transforms business performance.
Free Technical SEO Audit
Transform Your Website's Search Performance with Expert Technical SEO That Drives Rankings & Organic Traffic
In the complex world of search engine optimisation, technical excellence forms the foundation of all successful SEO strategies. VKNG Digital specialises in technical SEO services for Lancashire businesses, combining deep technical expertise with proven methodologies to identify and fix the technical issues holding your website back from achieving its full organic search potential.
Whether you’re a Lancashire business struggling with declining organic traffic, an e-commerce site experiencing indexing problems, a multi-location business with duplicate content issues, a website migration that’s gone wrong, or simply wanting to ensure your site is technically optimised for maximum search visibility, our specialist technical SEO services transform your website’s technical foundation into a competitive advantage.
Why Lancashire Businesses Choose VKNG Digital for Technical SEO
Technical SEO is the most misunderstood and neglected aspect of search engine optimisation, yet it’s absolutely fundamental to success. Without proper technical foundations—fast page speeds, clean crawlable architecture, proper indexation, mobile optimisation, and structured data implementation—even the best content and link building efforts will underperform.
VKNG Digital doesn’t just identify technical issues—we fix them and ensure they stay fixed, providing Lancashire businesses with the technical SEO expertise that drives sustainable organic growth.
The VKNG Digital Technical SEO Difference
Deep Technical Expertise, Not Surface-Level Audits Many agencies run automated audits through tools like Screaming Frog or SEMrush, deliver a report, and call it technical SEO. We go far deeper. Our technical SEO specialists understand how search engines crawl, render, and index websites, can identify complex technical issues that automated tools miss, implement sophisticated technical solutions, work directly with development teams when needed, and ensure fixes are implemented correctly and sustainably.
Lancashire Business Focus We understand the Lancashire business landscape and the specific technical challenges facing local businesses including multi-location websites for businesses operating across Lancashire towns, local business schema implementation, managing multiple Google Business Profiles technically, regional content architecture, and balancing local and national SEO requirements.
Implementation-Focused, Not Just Recommendations Most technical SEO audits deliver lengthy reports filled with recommendations that businesses struggle to implement. We take a hands-on approach, implementing fixes directly where possible, providing detailed implementation guides when developer involvement is needed, working collaboratively with your existing web team, testing implementations thoroughly, and monitoring results to ensure improvements deliver actual ranking and traffic gains.
Ongoing Technical Maintenance Technical SEO isn’t a one-time fix. Websites evolve, new issues emerge, search engine algorithms change, and continuous monitoring is essential. We provide ongoing technical SEO maintenance, regular audits identifying new issues, proactive monitoring for technical problems, continuous optimisation recommendations, and adaptation to algorithm updates and technical best practices.
Ready to dominate?
Get a FREE audit now!
Click now to request your FREE audit and our team of Technical SEO Specialists will analyse your website, identify opportunities, and deliver you a no-obligation plan of attack!
Comprehensive Technical SEO Services
Technical SEO Audits
Comprehensive Website Analysis
Our technical SEO audits examine every technical aspect affecting search performance including crawlability and indexation analysis, site architecture and internal linking, page speed and Core Web Vitals, mobile usability and responsiveness, duplicate content and canonicalisation, structured data and schema markup, XML sitemaps and robots.txt, HTTPS and security implementation, redirect chains and orphaned pages, and international and multi-regional considerations.
Enterprise-Grade Audit Tools
We leverage sophisticated technical SEO tools including Screaming Frog SEO Spider for comprehensive crawls, Google Search Console deep-dive analysis, SEMrush Technical SEO Audit, Ahrefs Site Audit, PageSpeed Insights and Chrome User Experience Report, Mobile-Friendly Test and Mobile Usability Reports, Schema Markup Validator, and custom Python scripts for advanced analysis.
Prioritised Action Plans
Technical audits can identify hundreds of issues. We prioritise based on impact, grouping issues by severity and ranking impact, estimating traffic and ranking uplift potential, considering implementation complexity and resource requirements, creating phased implementation roadmaps, and focusing on quick wins alongside long-term improvements.
Competitive Technical Analysis
Understanding how competitors’ technical SEO compares reveals opportunities including competitor site speed comparison, mobile experience benchmarking, schema implementation analysis, content architecture comparison, and technical advantage identification.
Page Speed Optimisation
Core Web Vitals Optimisation
Google’s Core Web Vitals directly impact rankings. We optimise Largest Contentful Paint (LCP) for fast loading, First Input Delay (FID) for interactivity, Cumulative Layout Shift (CLS) for visual stability, First Contentful Paint (FCP), and Time to Interactive (TTI), ensuring your site meets Google’s performance thresholds.
Comprehensive Speed Improvements
We implement proven speed optimisation techniques including image optimisation and next-gen formats (WebP), JavaScript and CSS minification, critical CSS implementation, lazy loading for images and videos, browser caching configuration, CDN implementation and optimisation, server response time improvement, removal of render-blocking resources, and HTTP/2 or HTTP/3 implementation.
Mobile Performance Focus
Mobile-first indexing means mobile performance is critical. We ensure fast mobile page speeds, touch-friendly interface elements, appropriately sized tap targets, readable text without zooming, and mobile-specific optimisation strategies.
Ongoing Performance Monitoring
Page speed requires continuous monitoring with regular performance audits, Core Web Vitals tracking, competitive speed benchmarking, performance regression alerts, and adaptation to new performance factors.
Mobile SEO & Responsiveness
Mobile-First Optimisation
Google predominantly uses mobile versions of websites for indexing and ranking. We ensure responsive design across all devices, mobile-friendly content and navigation, properly configured mobile site variants, mobile usability issue resolution, app deep linking where relevant, and AMP implementation for appropriate use cases.
Mobile Usability Testing
We identify and fix mobile usability issues including viewport configuration errors, content wider than screen, text too small to read, clickable elements too close together, and mobile-specific crawl errors.
Progressive Web App (PWA) Implementation
For appropriate sites, PWA functionality improves mobile experience with offline functionality, push notification capability, home screen installation, and app-like performance and experience.
Crawlability & Indexation Optimisation
Crawl Budget Optimisation
Maximise efficient use of search engine crawl budget through elimination of duplicate content, strategic use of noindex and canonicals, XML sitemap optimisation, robots.txt refinement, redirect consolidation, orphaned page management, and crawl trap identification and resolution.
Indexation Management
Ensure proper pages are indexed and improper pages excluded with strategic noindex implementation, canonical tag configuration, pagination parameter handling, faceted navigation management, international hreflang implementation, and index bloat reduction.
Internal Linking Architecture
Optimise how authority flows through your site with logical site structure and hierarchy, strategic internal linking strategies, anchor text optimisation, broken link identification and fixing, orphaned page recovery, and hub and spoke content models.
Structured Data & Schema Markup
Comprehensive Schema Implementation
Rich snippets improve click-through rates from search results. We implement Organisation schema, LocalBusiness schema for Lancashire locations, Product and Offer schema for e-commerce, Article and BlogPosting schema, FAQ and HowTo schema, Review and AggregateRating schema, Breadcrumb schema, Event schema, and industry-specific schema types.
Testing & Validation
Ensure schema is implemented correctly with Google’s Rich Results Test, Schema Markup Validator, real-time SERP preview checking, and monitoring for rich result qualification.
Ongoing Schema Optimisation
Maximise rich snippet opportunities through expanding schema coverage, updating for new schema types, adapting to Google guideline changes, and competitive schema analysis.
International & Multi-Regional SEO
Hreflang Implementation
For businesses targeting multiple regions or languages, proper hreflang ensures correct versions appear in search results with hreflang tag implementation, regional content strategy, duplicate content management, and international site architecture.
Multi-Location Technical SEO
Lancashire businesses with multiple locations require specific technical approaches including location page architecture, schema for multiple locations, NAP consistency across pages, local content duplication management, and managing multiple Google Business Profiles.
Security & HTTPS
SSL/TLS Implementation
HTTPS is a confirmed ranking factor and essential for trust with SSL certificate installation and configuration, HTTP to HTTPS migration, mixed content resolution, HTTPS canonical configuration, and HSTS implementation.
Security Best Practices
Protect sites from SEO-damaging security issues with regular security audits, malware and hack prevention, spam injection monitoring, secure hosting configuration, and security plugin implementation.
Website Migration Support
SEO-Safe Migrations
Website migrations risk significant traffic loss without proper planning. We provide pre-migration technical audits, URL mapping and redirect strategy, crawl budget considerations, launch day technical monitoring, post-migration traffic analysis, and issue resolution for traffic drops.
Platform Migration Expertise
Experience across major platform migrations including WordPress to Shopify, Magento to WooCommerce, legacy CMS to modern platforms, subdomain to subfolder migrations, and domain name changes.
Success Metrics & Case Study Examples
Lancashire Business Results
Manufacturing Company – Blackburn
Comprehensive technical audit and implementation including site speed improvements (4.2s to 1.8s load time), mobile optimisation, structured data implementation, and crawl optimisation resulted in 156% organic traffic increase, 47% improvement in average rankings, 89% increase in qualified enquiries, and 23% improvement in conversion rate from organic traffic.
Professional Services – Preston
Technical SEO focused on local optimisation, schema implementation, and performance improvements delivered 203% increase in local organic visibility, first-page rankings for 34 target terms, 67% increase in contact form submissions, and 12% improvement in average session duration indicating better user experience.
Retail – Lancaster
E-commerce technical optimisation including product schema, faceted navigation management, and speed improvements generated 178% increase in organic revenue, 89% more product pages ranking, 34% improvement in mobile conversion rate, and 45% reduction in bounce rate.
Technical SEO for Different Platforms
WordPress Technical SEO
WordPress-Specific Optimisation
Leverage WordPress whilst avoiding common pitfalls including theme speed optimisation, plugin conflict resolution, database optimisation, permalink structure configuration, category and tag management, pagination handling, and WordPress multisite considerations.
WordPress SEO Plugin Configuration
Optimise Yoast SEO or Rank Math settings, configure XML sitemaps properly, implement breadcrumb schema, and set canonical preferences correctly.
E-commerce Technical SEO
Platform-Specific Optimisation
E-commerce sites face unique technical challenges including product page optimisation, category and faceted navigation, product variant handling, out-of-stock product management, shopping cart and checkout optimisation, product feed optimisation, and product schema implementation.
Shopify, WooCommerce, Magento Expertise
Platform-specific technical knowledge including Shopify theme optimisation, WooCommerce speed improvement, Magento configuration, and BigCommerce technical SEO.
Multi-Location Business Sites
Technical Architecture for Multiple Locations
Lancashire businesses operating across multiple towns require specific technical approaches including location page templates and structure, schema for multiple locations, internal linking between locations, duplicate content avoidance, and local content management.
Technical SEO Process & Methodology​
1
Discovery & Initial Audit
Comprehensive Technical Assessment
We begin with thorough technical analysis including complete site crawl and analysis, Google Search Console data review, analytics and traffic pattern analysis, competitor technical benchmarking, stakeholder interviews understanding business goals, and current issue documentation.
Goal Setting & Prioritisation
Establish clear technical SEO objectives with traffic and ranking targets, specific technical improvements needed, resource and timeline constraints, and priority issue identification.
2
Implementation Planning
Detailed Roadmap DevelopmentÂ
Create actionable implementation plans including phased improvement schedule, resource requirements identification, developer briefing documentation, risk assessment and mitigation, and testing and validation procedures.
Quick Wins IdentificationÂ
Identify high-impact low-effort improvements for immediate implementation generating early results whilst longer-term improvements proceed.
3
Implementation & Testing
Hands-On Implementation
Direct implementation where possible with immediate fixes we can implement, detailed guides for developer implementation, collaborative development team work, staging environment testing, and pre-launch validation.
Comprehensive Testing
Ensure changes work as intended through crawl verification, rendering tests, mobile compatibility testing, speed measurement, and indexation monitoring.
4
Monitoring & Ongoing Optimisation
Performance Tracking
Monitor technical SEO health continuously with automated monitoring and alerts, regular technical audits, ranking and traffic correlation, Core Web Vitals tracking, and issue resolution tracking.
Continuous Improvement
Technical SEO is never “finished” with emerging issue identification, algorithm adaptation, new opportunity implementation, and competitive landscape monitoring.
Technical SEO for Lancashire Industries
Retail & eCommerce
Technical challenges include large product catalogues, faceted navigation, seasonal inventory changes, multi-location stores, and click-and-collect functionality requiring specific technical approaches to product page optimisation, category structure, stock status handling, and local inventory visibility.
Professional Services
Lancashire professional services firms need location-specific technical optimisation, service area pages, team member pages, and case study management with appropriate schema, internal linking, and duplicate content avoidance.
Hospitality & Tourism
Hotels, restaurants, and attractions require booking system integration, availability calendars, review schema implementation, event schema for special events, and multi-language considerations for international visitors.
Manufacturing & B2B
Technical product catalogues, specification databases, distributor locators, and international targeting require robust technical architecture supporting complex information whilst maintaining crawlability and performance.
Property & Construction
Property listings, development portfolios, location-based services, and project showcases require technical solutions for rapidly changing inventory, location targeting, and rich media management.
Our Accreditations
Common Technical SEO Issues We Fix
Indexation Problems
Index Bloat: Thousands of low-value pages diluting site authority requiring systematic identification of low-value pages, strategic noindexing, consolidation opportunities, and crawl budget optimisation.
Crawl Errors: 404 errors, server errors, and redirect chains preventing proper crawling requiring broken link fixing, redirect chain flattening, server error resolution, and ongoing monitoring.
Duplicate Content: Multiple URLs with identical or similar content confusing search engines requiring canonical implementation, URL parameter handling, pagination consolidation, and content differentiation.
Speed & Performance Issues
Slow Page Speeds: Loading times exceeding 3 seconds damaging rankings and user experience requiring comprehensive performance audit, image optimisation, code minification, caching implementation, and hosting upgrade evaluation.
Poor Core Web Vitals: Failing Google’s performance thresholds requiring LCP optimisation, CLS issue resolution, FID improvement, and mobile-specific enhancements.
Render-Blocking Resources: JavaScript and CSS blocking page rendering requiring critical CSS extraction, async/defer implementation, and resource prioritisation.
Mobile Problems
Mobile Usability Errors: Issues preventing proper mobile indexing requiring viewport configuration, touch target sizing, font size adjustments, and content width management.
Mobile-Desktop Parity: Discrepancies between mobile and desktop versions requiring content consistency, feature parity, and mobile-first approach.
Structural Issues
Poor Site Architecture: Confusing structure preventing proper crawling requiring information architecture redesign, internal linking optimisation, and breadcrumb implementation.
Orphaned Pages: Important pages with no internal links requiring link audits, strategic internal linking, and XML sitemap updates.
Redirect Chains: Multiple redirects slowing crawling requiring redirect consolidation, direct redirect implementation, and ongoing monitoring.
You ask, we answer
Every day your website suffers from technical SEO issues is a day of lost organic traffic, missed business opportunities, and rankings ceded to technically superior competitors. Every potential customer searching for your products or services who finds competitors instead because your site is slow, poorly structured, or improperly indexed represents revenue lost.
Technical SEO forms the foundation of all successful organic search strategies. Without solid technical foundations, even exceptional content and extensive backlink profiles will underperform.
Some technical fixes deliver immediate improvements—fixing indexation issues, correcting redirects, or implementing schema can show results within days or weeks. Comprehensive technical optimisation typically shows measurable traffic improvements within 2-3 months, with ongoing compound benefits over 6-12 months as search engines re-crawl and re-evaluate the improved site.
Basic technical SEO is accessible to those with technical aptitude and willingness to learn. However, complex issues—JavaScript rendering, international SEO, large-scale migrations, performance optimisation—require specialist expertise to avoid costly mistakes that could damage rather than improve rankings.
Technical SEO investment varies based on site size, complexity, current state, and ongoing needs. One-time audits range from £500-£2,000, comprehensive audits with implementation from £2,000-£10,000, and ongoing technical SEO management from £500-£2,000 monthly. We provide transparent pricing based on your specific requirements.
Absolutely. We collaborate effectively with internal teams or external developers, providing detailed technical specifications, explaining recommendations clearly, offering implementation support, validating implementations, and ensuring smooth collaboration throughout.
Following audit completion, we provide prioritised recommendations, develop implementation roadmaps, support implementation directly or through your team, test and validate changes, monitor results and impact, and provide ongoing technical monitoring and optimisation.
Technical SEO removes barriers preventing good rankings but doesn’t guarantee specific positions, as rankings depend on numerous factors including content quality, backlinks, competition, and search intent. However, proper technical SEO is absolutely essential for achieving maximum ranking potential.
Both. Initial comprehensive technical optimisation provides foundation improvements, but ongoing monitoring and maintenance are essential as websites evolve, new pages are added, platform updates occur, algorithm changes happen, and new technical opportunities emerge. Most successful sites maintain ongoing technical SEO monitoring.
Ready to dominate?
Get a FREE audit now!
Click now to request your FREE audit and our team of Technical SEO Specialists will analyse your website, identify opportunities, and deliver you a no-obligation plan of attack!